Built for Texas business buyers, not traders.
Electric Decisions is a supplier-neutral commercial energy brokerage. We run real RFPs, time the lock against the ERCOT forward curve, and negotiate the clauses that quietly change real cost.
FOUNDED
Texas
MARKETS COVERED
5 TDSP zones
SUPPLIER PANEL
20+
TYPICAL ENGAGEMENT
9–14 mo
We replace “got a quote” with a documented procurement process.
Load analysis, benchmark against the live ERCOT forward curve, competitive RFP across pre-qualified suppliers, clause-level negotiation, and a documented win — the same five steps whether your peak is 25 kW or 25 MW.
One supplier, one offer, signed on contract-end day. Margin hidden, clauses unread, no record of what was compared — and no way to know later what was left on the table.
Six to nine suppliers competing on identical specs, lock timed against the forward curve, clauses red-lined before signature, and every offer normalized and saved for the CFO to audit later.
Better rate
Curve-aware lock timing and real supplier competition — not whichever rep called last.
Better contract
Bandwidth, swing, pass-throughs, and ETF rewritten in plain English before signature.
Clean record
Comparison matrix, curve reference at lock, and a 12/24/36-month cost forecast on file.
We don't sell electricity. We don't pick a winner. Suppliers compete on price and terms; we present the comparison. Our compensation is disclosed and consistent — so the recommendation is always for the buyer.
A brokerage paid more to recommend Supplier A than Supplier B has an interest you don't. We don't take that bet. The margin is the same regardless of who wins, which is the only way to keep the ranking honest.
A small, disclosed adder on the energy rate — identical across the supplier panel — paid by the supplier as a brokerage fee. You see the number before any RFP runs, and it does not change based on which offer you select.
The simplest test for any energy broker is whether the same compensation lands on every offer. If the answer is no, the recommendation isn't really yours.
Five stages, always in order. The order is what compounds the result. No stage skipped, no stage rushed — the same process whether your peak is 25 kW or 25 MW.
Listen first
Contract end date, load shape, sites, sensitivity to swing. The brief is shaped by your business, not a template.
Benchmark to the curve
Your usage gets mapped onto the live ERCOT forward strip. Every offer is judged against the market, not your last invoice.
Run the RFP
Identical specs to a panel of pre-qualified suppliers. Same term, bandwidth, and start date — so margin is the only variable.
Negotiate clauses
Bandwidth, swing tolerance, pass-throughs, ETF, auto-renewal. The fine print gets rewritten before signature, not after.
Lock and document
Execute when the forward curve supports it. Hand finance and legal a clean record — comparison matrix, curve reference, red-lines, and a 12/24/36-month cost forecast.
Four rules we won't bend. The shortcuts that make a brokerage convenient for the broker are the same ones that make it expensive for the buyer.
Plain English, always.
If we can't explain a clause's cost impact in one sentence, we negotiate it out. The contract should be readable by the person who signs it.
Identical specs across bidders.
Real comparisons require a fixed spec. Same term, same bandwidth, same start date — locked before any supplier sees the brief.
Documented wins.
Every engagement ends with a matrix of offers, the forward curve at lock, the clauses red-lined, and a clean monthly cost forecast.
No hidden margin.
Our compensation is disclosed and consistent across suppliers. You see what we earn before any RFP runs.
Texas businesses 25 kW peak and up. Operators across the ERCOT competitive footprint. Single-site to multi-site portfolios. Whatever the load shape, the procurement process is the same — only the leverage changes.
- Restaurants & hospitalityPeak-load summers, swing matters
- ManufacturingShift-based shape, base-load heavy
- Cold storage & warehousing24/7 load, weather-sensitive
- Multi-site retailPortfolio aggregation, single contract
- Schools & districtsCalendar-driven shape, board approvals
- HealthcareCritical load, no-tolerance for outages
- Real estate operatorsCommon-area accounts across portfolios
- Faith & non-profitLean back office, audit-friendly records
- Houston / CenterPoint
- Dallas-Fort Worth / Oncor
- Austin metro / Oncor + AEP
- San Antonio metro / AEP
- Rio Grande Valley / AEP TCC
- West Texas / TNMP
Not sure if your address is in a deregulated zone? Send us the ESI ID and we'll confirm in a day.
A few opinions, plainly stated. The market rewards discipline more than cleverness. These three beliefs decide most of what we do.
01
Belief 01
The lowest sticker rate rarely produces the lowest all-in cost. Shape, swing, and clause language regularly swap the rankings once the contract is loaded into a real cost model.
02
Belief 02
Contract-end day is a bad day to sign. Forward prices move daily, and the discipline of waiting for a favorable window is worth more than the supplier you pick.
03
Belief 03
A brokerage is only as honest as its compensation structure. If margin is hidden from the buyer, the recommendation isn't really for the buyer.
About is one entry point. The pillar, the procurement process, and the market context all sit alongside it.
- RelatedCommercial electricity 101How commercial rates are built and negotiated in deregulated Texas.
- RelatedEnergy procurementOur five-stage procurement process, in detail.
- RelatedERCOT market insightsForward-curve context for contract-timing decisions.
- RelatedCompare commercial ratesIndicative ranges by load, term, and TDSP zone.
- RelatedContact usReach the team directly — no call-center routing.
- RelatedGet a benchmarkSend your contract-end date — we'll lay out a timeline.